K-pop band EXO become honourary ambassadors of Korea
The K-pop boy band EXO wowed the world with their impressive performance at the Closing Ceremony of the *PyeongChang Olympics. *
Now they have become honorary ambassadors for Korean tourism this year.
The Ministry of Culture, Sports, and Tourism and the Korean Tourism Organisation (KTO) selected EXO as honorary ambassadors for Korean tourism. The decision was made four months after the end of the PyeongChang Olympics, which dominated social media all around the world.
EXO fans tweeted about the Closing Ceremony eight million times in the first four hours following the performance.
The extensive attention and media coverage EXO received at PyeongChang 2018 not only helped them gain more recognition around the world, but it convinced the ministry that this boy band’s popularity could benefit Korea and its citizens.
The nine-member-band even features in a new nationwide advertising campaign called “Korea Ask you, Have you Ever?”.
In it each band member will talk about different topics including “daily lives of Koreans,” “adventure,” “history and tradition,” “trends,” “healing,” and “Hallyu”.
These videos will be different from ordinary tourism advertisements, which mostly show famous attractions. The new promotional videos with EXO are expected to be more appealing to foreign tourists. The advertisements will be available in August on YouTube, Facebook and Arirang.
*EXO Fans Are Everywhere *
EXO is one of the most popular K-pop boy bands, but their appeal extends far beyond the Korean peninsula.
Their combination of catchy songs and powerful dance moves appeals to the young fans all over the world. Olympic figure skater Evgenia Medvedeva, who won the silver medal *at PyeongChang 2018,* is also a devoted EXO fan.
She listens to EXO songs before her competitions to relax and she has autographs and letters from the band members.
*EXO's Performance in PyeongChang *
For many EXO fans, who are also called Exo-Ls, the PyeongChang Closing Ceremony was the highlight of the Olympics.
The performance began with EXO member Kai's solo dance to the Korean traditional musical instrument kkwaeng-gwali and electronic drum. The kkwaeng-gwali rhythm and Kai's modern dance showed the world both the traditional and present-day Korea.
"I get more thrilled when there is big pressure for a performance. I had so much pressure for the PyeongChang Olympics Closing Ceremony, but after I made it, I felt exhilarated," said Kai in an interview with Korean magazine Lofficiel Homme.
"It was a stage that I will remember for the rest of my life."
After Kai's solo performance, all of EXO members appeared on stage and continued the show with their hits "Power" and "Growl."
Check out their performance at PyeongChang